Washington Depot >> Ericson Insurance Advisors has launched a new web site that will enable personal insurance buyers to evaluate their coverage and obtain rate information for luxury assets. The site, InsureScope.com, adds a new digital offering to Ericson’s longstanding model as a leading, boutique provider of personal insurance advisory and brokerage services.

“InsureScope is an innovative solution designed to improve the client experience in the luxury market,” says Kurt Thoennessen, who leads the firm’s digital strategy. “Site visitors can easily create their plan and quickly provide details about their needs. Our expert advisors will do the rest.”

The launch comes at a time when private equity investments are flowing to tech innovators that are seeking to overhaul the way consumers purchase and interact with insurance.

“This is yet another example of how Ericson is staying ahead of the curve in our industry and embracing new technology to improve our services,” says Thoennessen.

InsureScope.com combines the efficiency of technology with the expertise of the Ericson high net worth insurance specialists to deliver pricing information and expert advice. The firm believes that this offering will attract a new segment of clients who value expert advice, but prefer to start their research online.

Ericson is confident that clients currently insured with mass market insurers will be pleasantly surprised by how competitive Ericson’s high quality insurance companies are.

“Insurance is often the last thing individuals and families want to review, which leads many of them to overlook important coverages or overpay for coverage they don’t need. We want to change that.” says Thoennessen.

InsureScope.com also offers a tool called RiskREVU™, where site visitors can complete a 60-second assessment about their personal insurance to receive complimentary advice and coverage suggestions that can reduce their insurance costs and improve coverage protection.